Web design today is light years beyond simply choosing from a number of layouts, typestyles, colors and graphics. Now, in many ways, your website is your company. And in today's online marketplace, a properly designed, developed and optimised website can generate significant sales. The most important thing to understand about your website as a sales tool? Online, the customer is in charge.

If a customer visits the local furniture store looking for a new lamp, they are a captive audience. They have limited choices and ver y little to say about how much they'd like to spend. And they're greeted by a salesperson whose sole purpose is to control the conversation, make a pitch and ultimately convince that customer to make a purchase. Read More